Worked seller example · USD
Can a 20% Etsy sale survive Offsite Ads?
A discount and an attributed advertising fee can reduce the same order's profit. Test them together before running a promotion.
The example order
One handmade item normally sells for $40, plus $5 shipping. Materials cost $10, making it takes half an hour at $20/hour, packaging costs $1, and postage costs $5. A 20% discount reduces the item price to $32; buyer-paid shipping stays $5. This order is attributed to Offsite Ads at 15%.
- Item revenue
- $32.00
- Shipping collected
- $5.00
- Materials
- $10.00
- Labor: 30 minutes at $20/hour
- $10.00
- Packaging
- $1.00
- Postage
- $5.00
- Estimated Etsy fees
- $9.52
- Net profit
- $1.48
Estimated fees include a $0.20 listing fee, 6.5% transaction fee, US processing at 3% + $0.25, and 15% Offsite Ads. No sales tax, currency conversion, or additional costs are entered. Totals use unrounded calculations; displayed amounts may differ by a cent. Fee details and exclusions appear below.
Compare all three outcomes
Regular price without ads leaves $14.27. The 20% sale without ads leaves $7.04. Adding 15% Offsite Ads leaves $1.48: a $12.79 reduction from the original scenario.
The advertising fee is applied to the discounted item plus shipping, not just the item price. This is a scenario for an attributed order, not an assumption that every sale incurs an ad fee. Try the 12% option when it matches your shop. Use your own costs to decide whether the remaining profit is enough.
The calculator opens with these inputs filled in. Change them to match your product.
Fee assumptions used
These are editable planning assumptions from the local fee table, last reviewed 2026-08-22. Payment processing assumptions can vary by country, currency, payment method, and seller setup, so they are estimates rather than guaranteed exact fees.
Etsy publishes fixed fees such as listing fees in USD and converts them to your payment account currency at the market rate when the fee is reflected in your payment account. This calculator uses the exchange rate shown in the calculator, so your actual Etsy amount may vary. VAT on seller fees, deposit fees, Etsy Ads spend, Pattern, subscriptions, reserves, refunds, and return costs are not included unless explicitly shown.
| Country | Listing | Default USD rate | Transaction | Payment processing | Regulatory | Offsite ads |
|---|---|---|---|---|---|---|
| United States | USD 0.20 | 1 | 6.5% | 3.0% + USD 0.25 | 0.00% | 0%, 12%, 15% |
| United Kingdom | USD 0.20 | 0.79 | 6.5% | 4.0% + GBP 0.20 | 0.48% | 0%, 12%, 15% |
| Canada | USD 0.20 | 1.37 | 6.5% | Domestic or US order: 3.0% + CAD 0.25; International order: 4.0% + CAD 0.25 | 0.50% | 0%, 12%, 15% |
| Australia | USD 0.20 | 1.52 | 6.5% | Domestic order: 3.0% + AUD 0.25; International order: 4.0% + AUD 0.25 | 0.00% | 0%, 12%, 15% |
| Euro area estimate | USD 0.20 | 0.93 | 6.5% | 4.0% + EUR 0.30 | Verify by country | 0%, 12%, 15% |