How this calculator works
The reverse calculator tests prices until the resulting estimated net profit reaches your target.
Etsy seller calculator
Etsy Reverse Price Calculator
Use reverse pricing when you know what you want to net from an order. Enter the target profit, product cost, shipping cost, quantity, country, and offsite ads assumption, and EtsyMargin estimates the required sale price. This is useful for custom orders, bundles, wholesale-style batches, and listings where a minimum take-home amount matters.
Required sale price
$29.75
Profit margin
49.4%
Total Etsy fees
$4.25
Break-even price
$13.18
Listing fee: US$0.20. Estimated local listing fee: $0.20.
| Listing fee USD | $0.20 |
|---|---|
| Listing fee converted | $0.20 |
| Transaction fee | $2.60 |
| Payment processing fee | $1.45 |
| Offsite ads fee | $0.00 |
| Currency conversion fee | $0.00 |
| Total Etsy fees | $4.25 |
| Total costs | $20.25 |
Assumptions and formula transparency
Gross revenue = sale price x quantity + shipping charged. Listing fees are fixed per quantity. Transaction, payment processing, and offsite ads fees are estimated from gross revenue. Etsy publishes fixed fees such as listing fees in USD and converts them to your payment account currency at the market rate when the fee is reflected in your payment account. This calculator uses the exchange rate shown above, so your actual Etsy amount may vary. This calculator does not include regulatory operating fees, VAT, sales tax, deposit fees, Etsy Ads spend, Pattern, subscriptions, refunds, or gift wrap unless they are explicitly shown. The currency selector controls display formatting and does not perform foreign exchange conversion.
Formula used
Required price is solved with a stable binary search using the same Etsy fee formula as the main calculator.
Common mistakes
- Setting a target profit that ignores labor.
- Assuming the same price works with and without ads.
- Forgetting that quantity changes per-order fee behavior.
Fee assumptions used
These are editable planning assumptions from the local fee table, last reviewed 2026-05-08. Payment processing assumptions can vary by country, currency, payment method, and seller setup, so they are estimates rather than guaranteed exact fees.
Etsy publishes fixed fees such as listing fees in USD and converts them to your payment account currency at the market rate when the fee is reflected in your payment account. This calculator uses the exchange rate shown in the calculator, so your actual Etsy amount may vary. Regulatory operating fees, VAT, sales tax, currency conversion, deposit fees, Etsy Ads spend, Pattern, subscriptions, refunds, and gift wrap are not included unless explicitly shown.
| Country | Listing | Default USD rate | Transaction | Payment processing | Offsite ads |
|---|---|---|---|---|---|
| United States | USD 0.20 | 1 | 6.5% | 3.0% + USD 0.25 | 0%, 12%, 15% |
| United Kingdom | USD 0.20 | 0.79 | 6.5% | 4.0% + GBP 0.20 | 0%, 12%, 15% |
| Canada | USD 0.20 | 1.37 | 6.5% | Domestic or US order: 3.0% + CAD 0.25; International order: 4.0% + CAD 0.25 | 0%, 12%, 15% |
| Australia | USD 0.20 | 1.52 | 6.5% | Domestic order: 3.0% + AUD 0.25; International order: 4.0% + AUD 0.25 | 0%, 12%, 15% |
| European Union Generic | USD 0.20 | 0.93 | 6.5% | 4.0% + EUR 0.30 | 0%, 12%, 15% |
Seller margin notes
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FAQ
Are these Etsy fee estimates exact?
No. They are planning estimates based on local fee assumptions and should be checked against Etsy's official fee documentation.
Does this include taxes or VAT?
No. Tax handling can vary by buyer location, seller setup, and marketplace rules, so taxes are intentionally excluded from these estimates.
Why does shipping affect Etsy fees?
This calculator assumes Etsy transaction fees apply to the full order amount, including shipping charged to the buyer.
What offsite ads rate should I use?
Use 0% when the sale is not from offsite ads, 12% for the lower offsite ads assumption, and 15% for the higher assumption.
Can I share my calculation?
Yes. Use the copy share link button to save the current inputs in the page URL.