How this calculator works
The calculator runs three scenarios from the same inputs and compares each ad rate against the no-ad baseline.
Etsy seller calculator
Etsy Offsite Ads Calculator
Compare how offsite ads can change order economics. EtsyMargin shows the same listing with no offsite ads, a 12% offsite ads rate, and a 15% offsite ads rate so you can see the difference in total fees, net profit, and margin. This helps sellers decide where a listing has enough cushion and where ads could turn a sale into a thin-margin order.
Net profit
$19.75
Profit margin
49.4%
Total Etsy fees
$4.25
Break-even price
$13.18
Listing fee: US$0.20. Estimated local listing fee: $0.20.
| Listing fee USD | $0.20 |
|---|---|
| Listing fee converted | $0.20 |
| Transaction fee | $2.60 |
| Payment processing fee | $1.45 |
| Offsite ads fee | $0.00 |
| Currency conversion fee | $0.00 |
| Total Etsy fees | $4.25 |
| Total costs | $20.25 |
0.0% offsite ads
Total fees$4.25
Net profit$19.75
Margin49.4%
Difference$0.00
12.0% offsite ads
Total fees$9.05
Net profit$14.95
Margin37.4%
Difference-$4.80
15.0% offsite ads
Total fees$10.25
Net profit$13.75
Margin34.4%
Difference-$6.00
Assumptions and formula transparency
Gross revenue = sale price x quantity + shipping charged. Listing fees are fixed per quantity. Transaction, payment processing, and offsite ads fees are estimated from gross revenue. Etsy publishes fixed fees such as listing fees in USD and converts them to your payment account currency at the market rate when the fee is reflected in your payment account. This calculator uses the exchange rate shown above, so your actual Etsy amount may vary. This calculator does not include regulatory operating fees, VAT, sales tax, deposit fees, Etsy Ads spend, Pattern, subscriptions, refunds, or gift wrap unless they are explicitly shown. The currency selector controls display formatting and does not perform foreign exchange conversion.
Formula used
Offsite ads fee = offsite ads rate x gross revenue. Difference = scenario net profit - no-ad net profit.
Common mistakes
- Looking only at revenue from an ad sale.
- Forgetting that shipping charged can be part of gross revenue.
- Using one margin target for every product type.
Fee assumptions used
These are editable planning assumptions from the local fee table, last reviewed 2026-05-08. Payment processing assumptions can vary by country, currency, payment method, and seller setup, so they are estimates rather than guaranteed exact fees.
Etsy publishes fixed fees such as listing fees in USD and converts them to your payment account currency at the market rate when the fee is reflected in your payment account. This calculator uses the exchange rate shown in the calculator, so your actual Etsy amount may vary. Regulatory operating fees, VAT, sales tax, currency conversion, deposit fees, Etsy Ads spend, Pattern, subscriptions, refunds, and gift wrap are not included unless explicitly shown.
| Country | Listing | Default USD rate | Transaction | Payment processing | Offsite ads |
|---|---|---|---|---|---|
| United States | USD 0.20 | 1 | 6.5% | 3.0% + USD 0.25 | 0%, 12%, 15% |
| United Kingdom | USD 0.20 | 0.79 | 6.5% | 4.0% + GBP 0.20 | 0%, 12%, 15% |
| Canada | USD 0.20 | 1.37 | 6.5% | Domestic or US order: 3.0% + CAD 0.25; International order: 4.0% + CAD 0.25 | 0%, 12%, 15% |
| Australia | USD 0.20 | 1.52 | 6.5% | Domestic order: 3.0% + AUD 0.25; International order: 4.0% + AUD 0.25 | 0%, 12%, 15% |
| European Union Generic | USD 0.20 | 0.93 | 6.5% | 4.0% + EUR 0.30 | 0%, 12%, 15% |
Seller margin notes
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FAQ
Are these Etsy fee estimates exact?
No. They are planning estimates based on local fee assumptions and should be checked against Etsy's official fee documentation.
Does this include taxes or VAT?
No. Tax handling can vary by buyer location, seller setup, and marketplace rules, so taxes are intentionally excluded from these estimates.
Why does shipping affect Etsy fees?
This calculator assumes Etsy transaction fees apply to the full order amount, including shipping charged to the buyer.
What offsite ads rate should I use?
Use 0% when the sale is not from offsite ads, 12% for the lower offsite ads assumption, and 15% for the higher assumption.
Can I share my calculation?
Yes. Use the copy share link button to save the current inputs in the page URL.